WesTech Re-launching Microfloc and General Filter Brands

WesTech Engineering Inc. is reintroducing the Microfloc and General Filter brands to the municipal water treatment market. With previous owners, the Microfloc and General Filter brand names went under-promoted. WesTech believes that this did little to diminish their brand recognition. This brand reintroduction recognizes the solid reputation these brands hold with engineers, owners and operators and honors their successful legacy.

WesTech acquired the product lines in September 2012. The product lines will continue to operate largely from their facilities in Ames, Iowa.

General Filter was founded in 1935 in Ames, Iowa. General Filter has a long tradition of innovation, beginning with the invention of the Atomerator system—an way of introducing oxygen into a process stream without breaking system pressure. General Filter offers varieties of manufactured water treatment equipment including pressure filters, clarifiers and aerators. General Filter innovations include the Multicell common-underdrain filter system, the Aeralater package treatment system, Laser Shield direct-retention underdrain caps, and the Multiwash backwash system.

Microfloc was founded in 1961 by engineers who developed a method for electronic control of coagulation chemical addition. Microfloc continued to innovate in the ensuing years, developing the mixed media filter bed, the first commercially viable tube settler, and the upflow Adsorption Clarifier System. Microfloc continues in the tradition of innovation with the Trident HS system, a package treatment system.

Source: WesTech Engineering Inc.