Road Trip to Resiliency Educational Video Series Racks Up 4MM Impressions & 62K+ Views

Aug. 1, 2024
Two college kids travel 9K miles across the US to learn about the importance of underground water management systems buried beneath our parking lots, roads and fields.

The Road Trip to Resiliency; What’s Buried Beneath video series has more than 4 million impressions on social media and has been viewed over 300,000 times since its release last October. The Road Trip followed two college students who grew up in West Central Minnesota; cousins Griffin and Harris Duininck, who set out to find answers to difficult questions like “what’s being done to prepare our world for the impact of escalating weather trends causing damaging conditions like flooding?”

Early last summer, they embarked on the trip to see for themselves how plastic water management solutions are being installed across the US to build resilience into our infrastructure. With stops in Illinois, Iowa, Ohio, North Dakota, Utah, Arizona, Kansas, Missouri and Minnesota, the 13-episode road trip covered more than 9000 miles, and is helping to educate others about how water management systems built underground with plastic products are creating resiliency, which is a powerful performance metric in response to extreme weather events. The series focuses primarily on commercial stormwater applications but also includes side trips to agricultural and residential projects.

Harris and Griffin reflected on their experience and how the video series is continuing to exceed expectations; on a recent episode of the Water Table Podcast. “I’ve heard from countless people how this has impacted their view of water management, their view of storms, their view of the future,” Harris says. “It’s really important to see stuff hands-on; you learn so much from conversations like we had last summer.”

Griffin Duininck is a senior at Grand Canyon University studying business management.

Harris Duininck is a sophomore at Texas A&M University studying economics.

The Road Trip to Resiliency Recap on the Water Table Podcast
The Road Trip to Resiliency Webpage & Media Kit
The Road Trip to Resiliency YouTube Playlist

This video series is funded by the Prinsco Education Initiative and created in collaboration with engineers, university professors, contractors, industry leaders and project owners from across the country. See our media kit for more details.