To strengthen climate communication and boost American motivation to address climate change, Columbia University's Center for Research on Environmental Decisions (CRED) and ecoAmerica issue a new guide, Connecting on Climate: A Guide to Effective Climate Change Communication.
The Connecting on Climate guide includes ten principles for climate change communication based on research from a range of social science fields including psychology, anthropology, communications and behavioral economics. One principle includes emphasizing climate solutions and the benefits for Americans, supported by research indicating that doing so can increase people's willingness to engage on the issue.
This new guide is designed as a follow up to CRED's popular 2009 guide, The Psychology of Climate Communication: A Guide for Scientists, Journalists, Educators, Political Aides, and the Interested Public.
The 2014 guide includes new research on values, worldviews, identities and climate solutions. It blends CRED's expertise in social science research with ecoAmerica's research on American climate values and best practices for communication.
Free printed and downloadable copies of the guide are available.
Source: ecoAmerica
